Project Description

The Ultimate Bengal

Chastity Lee was awarded the $13,000-plus Idaho State University Ultimate Bengal Challenge made possible by the ISU social media contest that ran from Jan. 14 to April 23. The contest attracted nearly 180,000 entries, and Lee was among the challenge’s 70 randomly selected finalists. Most of those finalists gathered at the donkey basketball game put on by the ISU Student Activities Board at Reed Gym on April 23; Lee’s name was randomly chosen again, and she was announced as the contest’s winner.

The 21-year-old pre-nursing major is now a sophomore at ISU. Lee went to high school at Winslow, Ariz., but she grew up in Teesto, Ariz., on the Navajo Reservation. A member of the Navajo Nation, Lee was crowned Miss Native ISU by the ISU Native Americans United student group in November.

She’s been active at ISU, taking a full load of classes, and has been participating in the University’s Career Path Internship program, working as a tutor at Fort Hall Elementary School and working with Drusilla Gould, senior lecturer in the ISU Department of Anthropology.

As the Ultimate Bengal winner, Lee will receive a year of in-state tuition, one year of campus housing, a one-year meal plan, a $1,000 ISU Bookstore credit, an iPad, a reserved parking pass, a Student Unions bowling and billiards card, and ISU swag, including a jacket and polo shirt.

“This unique social media competition was unlike anything seen in the higher education,” said Adrienne King, director, ISU Office of Marketing and Communications. “We’re proud Idaho State University is leading the way in innovative communications, and to offer this scholarship opportunity to an outstanding student.”

Stuart Summers, chair of the ISU Social Media Committee and director of marketing and recruitment for the ISU College of Technology, noted how much the Ultimate Bengal Challenge has benefited ISU social media efforts. During the challenge’s time frame the number of ISU Facebook followers increased by 55 percent, Twitter followers increased by 52 percent and Instagram followers increased by 78.4 percent.

“The contest was wildly successful,” Summers said. “We had entries from all over Idaho, from throughout the United States and from far continents. Universities from throughout the country who have expressed interest in our challenge have also contacted us. The challenge has attracted a lot of positive feedback for our social media and for our university.”